The Web Designer's role is to develop and execute online creative campaigns and initiatives in support of the Creative Director. This role will be a high level "hands on" creative role, supporting all web-based projects for marketing and consumer direct websites. The ideal candidate must have solid problem-solving abilities, strong communication skills and the ability to translate traditional ad campaign messages into digital mediums.
Responsibilities:
Conceptualize, develop and execute digital creative campaigns and initiatives in partnership with the Creative Director to ensure digital designs meet the proposed project needs.
Support all web-based and mobile projects for marketing and consumer direct web site, focusing on delivering user experience.
Prepare all digital material including drawings, storyboards and layouts.
Design and develop creative online materials to support marketing initiatives as well as creative platform ideas that bring the brand to life including emails banner ads and site graphics.
Ensure projects are on time, within budget and that brand specifications and standards are consistently met.
Contribute to video production by designing storyboards for web-based initiatives.
Stay abreast of industry and technological developments and how these development would impact services from a digital design perspective.
Share ideas and best practice advice with members of the Creative and Marketing teams.
Skills and Requirements:
Qualified candidates will have 5+ years experience and formal design training with solid typography, graphic and digital design skills.
Bachelors degree in graphic design and/commensurate experience
An in-depth knowledge of appropriate usage of the latest versions of Photoshop, Illustrator, InDesign, image optimization for web and other web authoring/motion graphic tools
General understanding of HTML, style sheets, web browser capabilities and user interface best practices.
Some understanding of HTML5, DHTML, JavaScript.
Knowledge of Social Platforms API (Facebook, Twitter, Foursquare) as well as experience working with various online ad design specs and media requirements.
Knowledge of Ecommerce operations & CMS tools preferred
Digital fashion/beauty/consumer products background a plus
Ability to work in an entrepreneurial environment
Ability to prioritize, multi task and handle multiple high importance projects at the same time.
To apply for this job, please send your resume and a cover letter to careers@carolsdaughter.com. Please be sure to put 'Web Designer' in the subject line.